![]() ![]() The new models were chosen on political, rather than aesthetic, grounds. A new group of women, called the VS Collective, was in. The Victoria’s Secret Angels-women like Heidi Klum, Gisele Bündchen, and Tyra Banks-were out. All the men on the board of directors, with the exception of CEO Martin Waters, were replaced by women. The change at the company was significant. Executives huddled together and designed an ambitious turnaround plan: they would spin off the company into a separate entity, denounce previous leadership as racist and misogynistic, and adopt a new marketing strategy that would focus on “diversity, equity, and inclusion” instead of physical beauty. ![]() Sales were down, stores were closing, and activists-having accused the company of everything from transphobia to deforestation-had badly damaged the brand. ![]() Last year, undergarment retailer Victoria’s Secret was in crisis. ![]()
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